Home News Evil Genius collaborates with Auntie Anne’s for new pretzel-themed beer

Evil Genius collaborates with Auntie Anne’s for new pretzel-themed beer

Brewed with Auntie Anne’s pretzels, the lager is now available for purchase

Evil Genius’ new Auntie Anne’s-themed beer. | Photo courtesy of Kory Aversa

Fishtown-based Evil Genius Beer Company recently announced a new, limited-edition beer in partnership with iconic pretzel company Auntie Anne’s.

Named “Is Butter a Carb?”, the Oktoberfest-style lager is brewed with not only traditional German hops and malts, but also Auntie Anne’s soft pretzels.    

“The only thing better than pretzels AND beer, is pretzels IN beer,” said Trevor Hayward, the co-founder of Evil Genius Beer Company, in a press release. “We really wanted to tie the brands together in a fun way that reminds you of biting into a warm pretzel with every sip.”

Coming in at 5.5% ABV, it is the first time Auntie Anne’s pretzels have been used as an ingredient to create a unique beer that is widely available for consumer purchase. 

“We can’t wait for fans of Auntie Anne’s and Evil Genius to get a taste of this fun collaboration,” said Danika Brown, Auntie Anne’s director of brand marketing. “It was important to us to not only create a beer made with our iconic pretzels, but also a beer that could be enjoyed alongside our pretzels. We knew we wanted something that would transport our fans and allow them to feel like they were celebrating Oktoberfest in Germany.”

The beer can be bought in stores throughout Evil Genius’ multi-state beer distribution, including Pennsylvania, New Jersey, Maryland and Delaware. It can be purchased in cans for retail stores and kegs for bars and restaurants. 

More information about this collaboration can be found at auntieannes.com/isbutteracarb.

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