PA House Tourism & Recreational Development Committee Chair Mary Jo Daley has said she is proud to help announce that the Pennsylvania Department of Community & Economic Development launched the newest chapter in its tourism initiative: the “Get Away” campaign, an expansion of the Pennsylvania: The Great American Getaway brand.
Announced by DCED Deputy Secretary of Tourism Anne Ryan, the campaign encourages travelers to embrace spontaneity, recharge away from the everyday grind and rediscover the joy of exploration across Pennsylvania’s diverse landscapes.
With its blend of serene natural beauty, vibrant small towns, historic sites and unexpected adventures, Pennsylvania is the perfect destination for travelers seeking a refreshing, meaningful escape, she said. The “Get Away” campaign rolls out across major regional markets and metro areas through television, digital and social media, transit center takeovers, and out-of-home advertising — all spotlighting the state’s off-the-beaten-path destinations.
“Sometimes, the best memories come from moments you didn’t plan — a detour that leads to a hidden trail, a quiet town that sparks curiosity or a last-minute getaway that brings real peace,” said Daley, D-Montgomery. “The ‘Get Away’ campaign taps into our spirit of freedom and discovery and shows why Pennsylvania is the place to unwind, reconnect and be inspired.”
Adding to the campaign are Visit PA’s new “Vibe-tineraries” — curated travel guides tailored to a visitor’s mood whether it’s a family adventure, romantic escape or solo recharge. From stargazing in one of more than 120 state parks to sipping wine in a scenic valley or uncovering roadside attractions, these itineraries help travelers find their perfect Pennsylvania getaway.
Gov. Josh Shapiro has made tourism a cornerstone of Pennsylvania’s economic development strategy. In 2022 alone, the tourism industry generated $76.7 billion in economic impact, supported nearly half a million jobs and welcomed over 192 million visitors. The governor’s proposed 2025–26 budget includes a $64 million investment to prepare for America’s 250th birthday in 2026, when Pennsylvania will once again take center stage as the birthplace of American democracy.
